Lingerie in Canada showcases Canadian designers, retailers, models, and other industry-related businesses while making it easy for consumers to support national talent. While highlighting designers and retailers, Lingerie In Canada strives for our photography to accurately represent a variety of women through the use of professional models, aspiring models and everyday women. Customized photoshoots for Lingerie in Canada are personality-driven. The aim is to capture the essence of each model’s unique character and identity. Content is focused on the wearer while moving away from glamour-style posing and sexualized images of women. Models are free to select the lingerie they feel most comfortable wearing, help with photoshoot planning and the image selection process. A socially driven organization, Lingerie in Canada is helping to create a community of support for Canadian lingerie and those who wear it.